Brand Identity & Outdoor Advertising Campaign for Mahya Panjereh

Mahya Panjereh commissioned a comprehensive branding project to establish a distinctive and memorable visual identity. My role covered the complete creative process, including logo design, brand identity development, custom mascot illustration, corporate color selection, and the design of outdoor advertising materials. A custom brand character was created to represent the company's values of quality, craftsmanship, and trust. 

This mascot became a key visual element throughout the brand's communication, strengthening recognition and creating a more engaging connection with the audience. The visual identity was consistently applied across large-format billboards, street advertising panels, and promotional banners, ensuring a unified brand experience across all outdoor media. The result is a cohesive visual communication system that enhances brand recognition while effectively delivering the company's message in high-visibility public spaces. Client: Mahya Panjereh Industry: Building Materials & Window Systems Services: • Logo Design • Brand Identity Design •

 Brand Mascot Design • Illustration • Outdoor Advertising Design • Billboard Design • Banner Design • Visual Communication Role: Creative Director & Graphic Designer